“I had high ideals and crazy dreams,
And they came to this.”
- Mark Stewart & the Mafia, ‘High Ideals and Crazy Dreams’
“Now it’s your turn!”
- The Desperate Bicycles
Reynolds concludes by commenting on the rise of a new wave of Post-Punk sound, which was emerging whilst he was writing this book. (It was first published in ’05.) Yet, as we’ve seen, it had arisen in quite a specific context, and ended with unusual neatness when that context was over. So this might seem strange, maybe even suspicious. While some of the original bands have reformed in the wake of this (such as Gang of Four), others have been more dismissive of such nostalgism.
Mark E Smith said, “I see a lot of bands influenced by us but I don’t see them getting the core spirit of it… there’s no belief in what they’re doing. The motives are suspicious. It’s like they just want a career in music.” He’s right, of course. History repeats itself, but only as farce. It’s notable for example that the new groups are rarely as political and still less tend to any anti-rockist sentiment.
Hang on, is he right? Of course what he’s saying should be right, in that it’s the most appropriate thing for Post-Punk’s self-mythologising. But isn’t the real point that we’re now in a very different era to then? Say the same thing in a different context and it’s like you said something else. Just like Dada, Post-Punk was a product of and response to its era, and attempts to reproduce its strategies and devices outside of that will only make for museum pieces. Make a collage today out of old bus tickets in order to be ‘anti-bourgeois’ and you’ll be a laughing stock. (The same thing goes for fanzines and ransom lettering, though alas it doesn’t stop them.) If Post-Punk’s sound has long since been reduced to mere music, why not play it as music? Wouldn’t it be worse if all that rhetoric were reproduced faithfully but emptily?
If in 1978 Rock felt stale, anti-Rock was something fresh and challenging. The insistence that bands were but business entities operating within an entertainment industry was meant as part-provocation, part-warning. Nowadays Rock (even Punk rock) is fully mainstream, selling more to the middle-aged than the young and even the Fall have their music set to car adverts. For a decade from 1997, Britain was presided over by a Prime Minister who (in between sending young men out to die in money-grabbing wars) boasted of having been in bands and revelled in being photographed with rock stars. Buying records and going to gigs and doesn’t change the world. To say it now is a banality, an exercise in the obvious.
Post-Punk’s “resolutely modernist obsess[ion] with innovation” and clamour for constant change, once unshackled from the original debate with the paleo-Punks, soon soured not just into Pop’s insatiable need for novelty but also Blair’s sound-bite crusades against “forces of conservatism”. Similarly Gang of Four’s alienation devices sound different when even adverts take on an ironic ‘metafictional’ tone (“don’t ask me, I’m just an actor!”) in an attempt to butter up their audience through flattering their intelligence.
Perhaps you could even argue that Post-Punk, which sought to liberate us from the confines of music, actually liberated music itself. The concept of music as the default medium of dissidence was once deeply ingrained, to the point where it hard to imagine a defiant youth doing anything else. Maybe music needed to free itself of such cultural baggage, to get back to just being itself. Being anti-rockist freed Rock of rockism.
You can list the way something similar has happened to all other Post-Punk strategies... In a push-button internet age, Industrial’s fixation with the ‘transgressive’ has long since become just another consumer option. The TV is forever showing seasons of the ‘banned’, ‘extreme’ or ‘forbidden’, in ever-escalating hyperbole in order to bring in viewers. In the late Seventies the first mass-produced plug-in-and-play synthesizers were only just becoming available, and their liberating effects carried the shock of the new. This has since been blunted by our celebrity-obsessed culture, which no longer even pretends that stars get their status from actually doing anything.
Not just the internet but the wider rock media have also infected Post-Punk’s focus on de-mystification. Music used to arrive in mysteriously symbolic covers, with scant information. It might stretch to a track listing, if you were lucky tell you who was in the band. Nowadays there’s a website, a magazine feature and a booklet with the CD reissue to spell out all the lyrics, detail the recording process, provide demo tracks and alternate versions, and sport a couple of dozen explanations of what it might ‘all mean’. Music has been historicised, catalogued - and with it neutered. These days a more meaningful plan might be to put all that mysticism back in…
More widely, it has often amused me how marginal figures see their ideas taken up by the mainstream, and assume they must have been so threatening they must now be defused - like some cultural bomb squad at work. Of course its often opposite. The mainstream needs the fringes and alternatives to incubate the concepts it could never think of itself. The alternative to this is to imagine corporate executives somehow coming up with their own ideas. See the problem there?
A classic example of this is Post-Punks’ interest in film and multi-media. As Reynolds shows, not only did this pioneer video but led to bands like Devo and Talking Heads fuelling MTV and using it as their platform – at the time the channel had little else to show, making it “almost inadvertently radical.” But of course, the accompanying video soon became a stock component of the pop release, and MTV very thankfully showed Devo the door. (Similarly, Sontag’s theories of syanethesis have been absorbed into the cross-marketing campaigns of corporations, where films must now also have video games, single tie-ins and other memorabilia.)
However, as the earlier quote from Stuart Home made clear, this doesn’t mean the inevitable fate of any idea is corporate take-up. Any form of radical art, unleashed upon a money economy, will in some form, at some point, become mere product. But a large part of the appeal of Post-Punk was that it never suggested differently. Instead of claiming authenticity it deliberately intensified, exposed and projected the contradictions of ‘militant entertainment’.
Simultaneously, even genuinely radical movements can only be absorbed by first smashing their homogeneity into digestible pieces. This happened to Post-Punk but over time, and as less favourable social conditions came along to make its inner glue less durable. If the money economy is always present, this does not mean its presence is always uncontested.
In short, if Post-Punk’s strategies no longer work as the best way to ask awkward questions that doesn’t mean that no workable strategies exist. Reynolds wrote his book largely against the dismissive notion that the Punk spirit ended abruptly in ’78, so how absurd and futile would it be to just fast-forward this date by a few more years? Those who constantly bemoan the fact that Punk hasn’t “happened again” miss the most basic and vital point of Post-Punk, that it went ahead and did something new.
It’s participants had no magic powers which allowed them to do this, any more than we live today under some sinister spell that prevents us. In fact the opposite is true, their struggles and experiments empower us by providing lessons from which we can learn. But we should take from Post-Punk what they took from Dub. We might appreciate the thing in and of itself. But we mustn’t mimic, we need to appropriate for what works in our own circumstances.
“So flower power failed,” said Lennon, early in the Seventies. “So what? We start again.”
Is it time to rip it up and start again?
That’s always the time.
Short of revolution, for the time and place of a show, there’s a social/emotional uplift that carries the hopes of the audience forward into the next hardship.
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